Disaster recovery is a critical aspect of any organization's operations, as it ensures that the organization is able to continue its operations even in the event of a disaster. However, many organizations fail to invest in disaster recovery, often due to a lack of understanding of its importance or the costs associated with implementing such a strategy. In this blog post, we will explore the importance of disaster recovery and why organizations should consider investing in it. We will also discuss some common reasons why organizations may not invest in disaster recovery and how to overcome these obstacles.